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Jessica works for a mid-sized investment firm managing its digital marketing efforts. She’s experienced in marketing but faces the unique challenges of financial services, where customer acquisition costs are high due to the complexity of the products and trust-building requirements.
Emily owns a real estate agency specializing in high-end properties. She’s skilled at closing deals but struggles with online marketing, particularly in generating qualified leads from serious buyers in a competitive market.
James oversees student enrollment at a prestigious private university. He manages both marketing and admissions efforts, ensuring that the university attracts high-quality applicants while maintaining compliance with educational regulations.
David is a managing partner at a consulting firm that serves high-end corporate clients. He oversees business development and marketing efforts, with a focus on attracting qualified leads for long-term, high-value contracts.
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